I think that the recent trend of blogging and using social networks has a big impact on PR. Since most of us in college use facebook we are in effect doing our own PR on a small scale. We choose what pictures to keep up and what information to reveal about ourselves. With regards to blogging I think they can be extremely beneficial in creating good PR. Blogs are a cheap and fast way to communicate information and they give the writer a blank page to discuss whatever they choose. Also, the amount of computer use and the availability of computers has increased so much that reading blogs is something people can do in their downtime. My sister has a blog and whenever I have a few spare minutes in between classes I like to see what she has to say. It’s a quick and easy way to keep up with people you may not see all the time. Also,you can go back and read older posts so if you started reading a blog you could go back and catch up.
I think this is a smart way for companies to keep their investors up to date as well and may help make investors more comfortable. Celebrities who have blogs buy into a similar mentality because by blogging they are making their fans feel more connected to them and in return the fans may be more likely to see their movies, buy their CDs, etc.
